Newsletter

Introduction: The Gap Between Estimate and Reality Every digital agency starts a project with a solid estimate, a carefully crafted Statement of Work (SOW), and a target profit margin. Yet, for many, the final Project P&L shows a margin far lower than planned, or worse, a loss. Why the disconnect? The problem isn't the initial estimate; it's the lack of operational discipline and proactive control during  project execution. In a service business where time and human expertise

When a project fails, the first person everyone looks at is the project manager. While a project's failure isn't always the PM's fault, the spotlight is unavoidable. This immense pressure is why so many talented professionals struggle. Many project managers are thrown into the deep end with no guidelines or formal certifications—just a deadline, a team, and a high-stakes objective. They quickly learn that project management is far more than just pushing tasks, managing schedu